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Longwood's Leadership in Landscapes Symposium
Fri, Oct 7, 2011, 10am - 2:30pm
The 2011 Leaderships in Landscapes Symposium brings you two noted international designers: Adriaan Geuze, Founder of West 8 and Julie Moir Messervy of JMM Design Studio. Last date to register is the earlier of October 3, 2011 or until full - so don't delay.
Approved for 4.5 CEU’s for APLD
Approved for 3 credit hours for ASLA
Schedule for Friday, October 7, 2011
8:30–10:00 am—Registration and Continental Breakfast
- 8:45–9:45 am Optional Design Experience
Get Out (While) Behind Your Screen—Testing a New Landscape Design App
Join Julie Moir Messervy to design a dream garden on the Longwood grounds using her new iPhone/iPad app: Home Outside Design (HOD). Pre-registration required. Registrants should have an iPhone or iPad, the HOD app, and basic familiarity with the app.
10:00–11:30 am—Reframing Nature with Adriaan Geuze, Founder, West 8
After winning the prestigious Prix-de-Rome award in 1990, Geuze, with West 8, established an international reputation for his unique approach to planning and design of the public environment. The notion of a pure and untouched “nature,” is seldom a reality for contemporary society. With the knowledge that landscape is for the most part constructed, shaped, and designed to humanity’s liking, West 8 approaches the production of nature in two different—but characteristically Dutch—ways. First, they take a classic civil engineering approach for creating landscape, a logic based on utility and necessity. Second, West 8 realizes that they are part of a landscape tradition that confers identity and, therefore, understands the need for creating symbols in the production of landscape. This method envisions a new, reframed nature, a "second nature" of constructed landscapes that respond to pragmatic demands (water management, population growth, traffic congestion) and also reinforce the culture to which they belong (identity, symbols, expression).
In a departure from the old demolish and install engineering methodology, or the current preserve and protect model, West 8 is adding and expressing new natures. The real future in today's debate about sustainability lies not in a political or philosophical dialogue about what we are protecting or how we are going to “sustain" it, but rather how to actively create new ecologies. Creating land and then painting it: in many ways, this is the soul of Dutch culture.
1:00–2:30 pm—Hearing the Stream….With Open Eyes: Designing Relevant and Stimulating Landscapes in the Digital Age with Julie Moir Messervy, Principal, JMM Design Studio
Are designed landscapes—those created and crafted by landscape professionals—losing relevance in today’s digital age? Julie Moir Messervy believes that they will if designers don’t try harder to help get people outside again. The author of six books on landscape design, a noted lecturer, and an award-winning designer, this Leader in the Landscape has spent her 35-year career inspiring—through her award-winning design work, and educating—through her numerous articles, her blog, and her six books on landscape design, along with hundreds of lectures. Illustrating her points with her studio’s wide-ranging public and private projects, Ms. Messervy explains the five paths she’s taken to help homeowners and professionals to “hear the stream with open eyes.”
Register online Cost: $50 (includes lunch)
Registration closes October 3, 2011.
Please note: Your confirmation email is your ticket to Longwood for the entire day of the symposium. Please print it and bring it with you. Please park in the Visitor lot and enter through the Visitor Center. The symposium is in the Ballroom in the Conservatory.
1001 Longwood Road
Kennett Square, PA 19348
For more information
Longwood Gardens 610-388-1000 firstname.lastname@example.org